ServiceTitan and EstimationPro are both in the “contractor software” space, but that is about where the similarities end. Comparing them is like comparing a semi truck to a pickup. Both get the job done, but they are built for very different operations.
I have been in construction for over 20 years, and the pattern I see is this: contractors sign up for a massive platform because it seems like the safe choice, then they use 10% of the features and resent paying for the other 90%. The right tool depends on what you actually need, not what has the longest feature list.
Let me lay out the honest comparison so you can decide which one fits.
What Is ServiceTitan?
ServiceTitan is an enterprise field service management platform built primarily for HVAC, plumbing, electrical, and other home service trades. It is one of the largest platforms in the space, used by thousands of service companies to manage dispatching, marketing, reporting, and customer relationships.
ServiceTitan’s core features:
- Dispatching and scheduling with real-time job board and technician tracking
- Call booking with integrated phone system and automated booking flows
- Pricebook management with flat-rate pricing for service calls
- Marketing automation with direct mail, email campaigns, and ROI tracking
- Reporting and analytics with financial dashboards and KPIs
- Membership/service agreements for recurring revenue programs
- Payroll and commission tracking tied to technician performance
- Inventory management for truck stock and warehouse
- Estimating tools with presentation-mode selling on a tablet
ServiceTitan is built for service companies that run a high volume of dispatched calls. It is a full business operating system that touches everything from the phone ringing to the final invoice.
What Is EstimationPro?
EstimationPro is an AI-powered estimating tool designed for contractors who need accurate, professional estimates fast. Instead of building bids manually from templates, you snap photos of the job site, record a voice note, or type a description. The AI generates a detailed estimate with regional pricing, material lists, and a ready-to-send proposal.
EstimationPro’s core features:
- AI-generated estimates from photos, voice memos, or text descriptions
- Regional pricing database with local labor and material rates
- Good-Better-Best tiers so homeowners choose their budget level
- Branded PDF proposals with your logo, license, and company info
- Auto follow-up emails at 24 hours, 48 hours, and 7 days
- Online approval and payment for instant client sign-off
EstimationPro is laser-focused on one thing: turning a job site visit into a professional estimate in minutes, not hours.
Side-by-Side Comparison
| Feature | EstimationPro | ServiceTitan |
|---|---|---|
| Primary Focus | AI-powered estimating | Enterprise field service management |
| Estimating Method | AI from photos/voice/notes | Pricebook/flat-rate presentation mode |
| Regional Pricing Database | Yes, built in | Pricebook (you build and maintain it) |
| Good-Better-Best Tiers | Yes, auto-generated | Yes (presentation mode) |
| Material Lists | Auto-generated with quantities | Manual pricebook entries |
| Dispatching | No | Yes (real-time job board) |
| Call Booking | No | Yes (integrated phone system) |
| Marketing Automation | No | Yes (direct mail, email, ROI tracking) |
| Membership Programs | No | Yes |
| Payroll/Commissions | No | Yes |
| Inventory Management | No | Yes |
| Reporting/Analytics | No | Yes (financial dashboards) |
| Auto Follow-Up Emails | Yes (24h, 48h, 7 days) | No automatic estimate follow-up |
| Free Plan | Yes (3 estimates/month) | No |
| Starting Price | $0/month | ~$300+/month (custom pricing) |
| Pro/Unlimited Price | $79/month | $500+/month (varies by company size) |
Where ServiceTitan Wins
Enterprise Operations Management
If you run an HVAC, plumbing, or electrical company with dispatchers, multiple trucks, and a high volume of service calls, ServiceTitan was built for exactly that. It manages the entire operation from the moment the phone rings to the final payment.
Marketing ROI Tracking
ServiceTitan tracks which marketing campaigns drive calls, which calls convert to jobs, and what the revenue is from each source. For companies spending $10,000+ per month on marketing, this level of attribution is valuable.
Membership and Recurring Revenue
Service agreement programs are a major revenue stream for HVAC and plumbing companies. ServiceTitan makes it easy to manage memberships, automate renewal reminders, and track recurring revenue. If maintenance agreements are part of your business model, this is a strong feature.
Reporting and KPIs
ServiceTitan’s reporting goes deep. Revenue per technician, average ticket size, close rate by tech, marketing ROI by channel. For a company owner managing 10+ techs, these dashboards are how you find the problems before they become crises.
Flat-Rate Pricebook
For service-call-based businesses, ServiceTitan’s pricebook system allows technicians to present flat-rate options to homeowners on a tablet. Good-better-best options, visual presentations, and instant approval. It is a well-designed selling tool for the service call workflow.
Where EstimationPro Wins
Speed and Simplicity
ServiceTitan’s estimating is tied to its pricebook system. That pricebook needs to be built, maintained, and updated by your team. Prices change, new products come in, and someone has to keep it current. That is a real ongoing cost in labor hours.
EstimationPro requires zero setup. Take photos of the job, describe the scope, and the AI generates a detailed estimate with current regional pricing. No pricebook to build. No templates to maintain. No data entry.
If you want to understand the full process behind accurate construction estimating before you pick a tool, our guide on how to estimate construction jobs walks through each step from site visit to final number.
If you want to understand the numbers behind your markup, our contractor markup calculator shows you exactly how markup percentage translates to margin and profit.
Works for Project-Based Contractors
ServiceTitan is designed for service calls: a tech shows up, diagnoses the problem, presents options, and closes on the spot. That works great for a broken water heater or an AC repair.
But if you do project work like remodels, roofing, concrete, fencing, painting, or decks, ServiceTitan’s workflow doesn’t fit. Project estimates are more complex, involve multiple trades, and need detailed material lists. EstimationPro is built specifically for this type of work.
Price (Not Even Close)
ServiceTitan pricing is custom-quoted, but most contractors report costs of $300-$500+ per month, with some larger operations paying over $1,000/month. There are also setup fees, onboarding costs, and long-term contracts.
EstimationPro starts at $0/month (3 free estimates). The Starter plan is $39/month for 20 estimates. Pro is $79/month for 50 estimates. Team is $179/month for unlimited. No setup fees. No contracts. No onboarding cost.
For a solo contractor or small crew, the price difference is massive. You could run EstimationPro’s Pro plan for nearly 5 years for what ServiceTitan costs in one year.
No Learning Curve
ServiceTitan requires significant onboarding. Most companies need weeks of setup, training, and data migration. The platform is powerful but complex, and getting your team to use it consistently takes real effort.
EstimationPro takes 5 minutes to learn. Take a photo, describe the work, get an estimate. There is nothing to configure, no data to migrate, and no training program to complete.
Regional Pricing Without the Maintenance
EstimationPro’s pricing database reflects current local rates for labor and materials. You don’t need to research pricing, build a pricebook, or update it quarterly. The AI handles that based on your location and the type of work.
ServiceTitan’s pricebook is only as accurate as the data you put into it. Maintaining an accurate pricebook is practically a part-time job for someone on your team.
Who Should Use ServiceTitan?
ServiceTitan is the right choice if:
- You run an HVAC, plumbing, or electrical company doing high-volume service calls
- You have dispatchers and multiple trucks that need real-time coordination
- You spend $10,000+/month on marketing and need ROI tracking by campaign
- You have membership/service agreement programs that drive recurring revenue
- You need payroll, commission tracking, and inventory management in one system
- You have a team that can handle the onboarding and ongoing platform management
- Your budget allows for $300-$500+/month in software costs
ServiceTitan is excellent for what it does. If you are running a mid-to-large service company, the ROI from better dispatching, marketing attribution, and technician performance tracking can easily justify the cost.
Who Should Use EstimationPro?
EstimationPro is the right choice if:
- Your biggest problem is slow, manual estimates that eat your evenings
- You do project-based work (remodels, roofing, painting, concrete, fencing, decks)
- You are a solo contractor or small crew that doesn’t need enterprise dispatching
- You want AI-generated estimates from photos and notes, not manual pricebooks
- You need regional pricing without building and maintaining a cost database
- You want tiered proposals (Good-Better-Best) to increase your average job value
- You want to spend under $80/month instead of $300-$500+
The core promise of EstimationPro is simple: stop spending hours on bids and start sending professional estimates in minutes. That time goes back to your family, your crew, or winning the next job.
Our construction cost estimator gives you a free preview of how AI estimates work. Try it before you commit to anything.
Can You Use Both?
Honestly, the overlap is small enough that you could. If you run an HVAC or plumbing company on ServiceTitan for dispatching and service calls, but you also take on project work like bathroom remodels or system replacements that need detailed estimates, EstimationPro handles the project estimating side.
ServiceTitan manages your operations. EstimationPro handles the estimates that ServiceTitan’s pricebook wasn’t designed for.
The Bottom Line
ServiceTitan is a full enterprise platform for high-volume service companies. It excels at dispatching, marketing attribution, membership programs, and technician management. If you run 10+ trucks and do hundreds of service calls a month, it earns its price tag.
EstimationPro is a focused AI estimating tool for contractors who need fast, accurate bids on project work. It costs a fraction of ServiceTitan, requires no setup, and generates professional estimates from photos and voice notes in under 2 minutes.
The question is simple: are you looking for an enterprise operating system or a tool that makes estimates faster? That answer tells you which one you need.
Try EstimationPro free - 3 estimates per month, no credit card required. See pricing for Starter and Pro plans.
FAQ
Is EstimationPro a ServiceTitan competitor?
Not really. ServiceTitan is a full enterprise field service platform for managing an entire service company. EstimationPro is focused specifically on AI-powered estimating. They serve different needs and different types of contractors.
Does ServiceTitan have AI estimating?
ServiceTitan uses a pricebook system where technicians present flat-rate options on a tablet. It is effective for service calls, but it is not AI-generated. You build and maintain the pricebook manually. EstimationPro generates estimates from photos and voice notes without any manual price entry.
How much does ServiceTitan actually cost?
ServiceTitan uses custom pricing based on company size, but most contractors report $300-$500+ per month. Larger operations can pay over $1,000/month. There are typically setup and onboarding fees as well. EstimationPro starts free and maxes out at $79/month.
Can a small contractor use ServiceTitan?
Technically yes, but it is designed for mid-to-large service companies. The cost, complexity, and onboarding time make it impractical for solo contractors or small crews. EstimationPro is designed specifically for small to mid-size contractors.
Is ServiceTitan good for remodeling contractors?
ServiceTitan’s strengths are in dispatched service calls, not project-based remodeling. If your primary work is remodels, renovations, or custom project work, EstimationPro or a project management tool like Buildertrend is a better fit than ServiceTitan.
For more comparisons, see how EstimationPro stacks up against other platforms in our guides on EstimationPro vs Buildertrend, EstimationPro vs Jobber, and EstimationPro vs Housecall Pro. And for a full roundup of the contractor software landscape, our guide to the best construction estimating software covers the entire market.
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